NB NYC

New Balance NYC

“...her ability to engage with a brand and creatively interpret it from numerous angles is crucial when telling a story."

designboom

designboom

“...a hybrid of technical and organic, the focal sculpture features converging angled boxes filled with depictions of individual moments in time throughout the brand's history."

aeras

aeras

“American designer and artist Nikole Nelson has impressed New York with her new project, the design of athletic brand’s New Balance New Experience Store."

VMSD

VMSD

“This is a branded environment from a company that has developed a new way of building and designing performance, not just simply another cool shoe store."

Design Stores

Design Stores

“This retail store in the flatiron district of new york city allows shoppers to experience the brand's iconic shoe line and manufacturing process in a deconstructed manner."

Already TV

Already TV

"The build out of the store was a collaborative effort between New Balance’s retail design team and artist/designer Nikole Nelson, who fitted out the space with distinctive structures and eye catching displays."

I Am Architector

I Am Architector

"She has created inspired and exclusive decorative elements that symbolize the emergence and evolution of fashion brands."

House of Brinson

House of Brinson

“Nikole has the amazing capability to take any space and completely transform it with texture and color. I would see some sets in publications, but none as well done as Nikole's work.”

Things is Cool

Things is Cool

“Designer Nikole Nelson, a Maui native, created a cover for the spring issue of Running With Heels Magazine that is nothing short of impressive. She built a lush bloom of flowers from over 50 pairs of deconstructed shoes.”

Fashion Pulse Daily

Fashion Pulse Daily

“Nelson has managed to successfully design and create a fantastical garden filled with beautiful flowers made from over 50 pairs of shoes to give a surreal experience of natural beauty, providing its viewers with the scent of inspiring metamorphosis.”

Running With Heels

RunningWithHeels.com

“A talk with Manhattan-based set designer Nikole Nelson, proved to plant the seed (no pun intended) and the idea of the “shoe flower” was born. ‘The concept was waiting to be captured,’ says Nelson. ‘The minute it was out of my mouth I knew it had already taken on a life of its own.’”

Lobler & Delaney

Lobler & Delaney

“Nelson teamed up with RWH team and noted photographer William Brinson to create a cover with a difference that could truly be a scene straight from the New York Botanical Gardens…the only difference is, the flowers are actually made of shoes.”

ZINKMAGAZINE.COM

ZINKMAGAZINE.COM

“Imagine your favorite shoe collection turned into a fantasy garden...Running With Heels iPad Magazine makes this dream a reality. Shoes are in bloom for this spring issue where Manhattan-based set designer, Nikole Nelson, deconstructed over fifty pairs of heels…”

WhatsWear Media Inc.

WhatsWear Media Inc.

"When top business owners, jet-set designers and creative managers need to launch their collections, retail outposts, design labs and upscale offices - who do they turn to? Nikole Nelson of course."

Zink Magazine

Zink Magazine

“Featured Contributor Nikole Nelson: Build it to inspire. Experience design surrounds you, immersing you in an alternative environment, engaging all the senses. Look at everything from multiple perspectives, dissect the details and see the elements in a unique light each and every time.”